How to Repurpose Your Podcast for Maximum Reach
Written by Disperse Team
Nobody likes creating content from scratch, let alone content for podcasts. But with repurposing, you can get the best of both worlds without the heavy workload! Repurposing is the practice of taking existing or previously created content in one form and adapting it for use in another medium.
It can be a daunting task to repurpose a podcast, but it doesn't have to be. This article will present you with a few simple strategies to help you make the most of your podcast episode and repurpose it effectively.
Start Small
You don't have to repurpose your entire podcast to be successful. The first step is to identify a few clips or segments of your podcast that you can easily repurpose. These should be brief but with enough content to be meaningful. For example, if you have guests on your podcast, you could create a video out of their best quotes or the most informative answers they gave.
Create Teasers
Creating teasers is an easy way to promote your podcast on different channels. Teasers are short, one-minute clips that introduce the podcast and give people a taste of what to expect. Once you have your teaser ready, upload it to YouTube and share it on your social media channels.
Use Transcripts
Transcribing your podcast can be time-consuming, but it can pay off in the long run. After the transcript of the podcast episode is complete, you can use the text to create blog posts, articles, whitepapers, e-books, and other types of content. You can even use the transcript to create an audio version of the podcast.
Leverage Transcriptions for SEO
When creating content based on the transcript, don’t forget to optimize it for search engines. The trick is to focus on relevant keywords related to your niche. Include the keywords in the title and in the body of the text. Don't forget to add relevant links throughout the post.
Create Infographics
You can take the transcript of the podcast and turn it into an infographic. This is a great way to attract more attention and get more people to consume your content. Additionally, you can use the infographic to promote the podcast episode on different channels such as Twitter, Pinterest, Instagram, and Tumblr.
Record a Podcast Summary Video
You can create a video summarizing the podcast episode. This is a great way to get more eyes on your podcast and leverage another powerful medium. You can keep the video short, just like you would with a teaser, or make it longer (a few minutes) if you have more content to cover.
Interview Relevant People
You can use the podcast as an opportunity to interview people in your industry. This will help you build relationships with people in your field and expand your reach. Additionally, you could post the interview to YouTube, which might open up a wider audience.
Repurpose Podcast Tips
Repurposing a podcast can be a great way to reach a wider audience in a shorter time. Here are some tips you should keep in mind when repurposing your podcast:
- Keep it short and sweet – Longer podcasts won’t translate well to other forms.
- Focus on the content – It’s important to focus on the content of the podcast, not the volume.
- Use keywords and SEO – Make sure to optimize the content for search engines by including relevant keywords.
- Leverage different channels – Share the repurposed content on different channels to reach more people.
Repurposing is a great way to maximize the reach and potential of your podcast. By using the strategies above, you can create engaging content in a fraction of the time it would take to create from scratch. So start repurposing your podcast today and get the most out of your content!