How to Go Viral on TikTok
Written by Disperse Team
In the world of social media, the lifespan of a post can be very short-lived, making it hard to make a lasting impression. As a result, it can be difficult to stand out as a content creator on social media platforms such as TikTok.
However, going viral on TikTok can be achieved with a combination of effort, creativity, and understanding the platform's features and audience. In this article, we'll explore some of the key steps and strategies to help content creators on TikTok achieve viral success.
Start With Quality Content
The first thing content creators should consider when trying to achieve success on TikTok is the quality of their content. Quality content is a must-have if you want your videos to be widely shared and seen by a large audience.
Focus on creating content that sparks emotion in your viewers––whether it’s a humorous joke, a surprising twist, or a heartfelt moment. Any of these can be the key to success when going viral on TikTok.
Engage Your Audience
On any social media platform, engagement is a key factor to achieving success, and on TikTok, this engagement is no different. Content creators should interact with their followers and comment on other people’s posts to show their appreciation.
In addition to commenting and responding to followers, using popular hashtags or memes can help content creators stay relevant in the TikTok community. This shows potential viewers that your content is connected to current trends and, as a result, can increase engagement.
Lastly, creating highly-involved videos that require viewers to interact or play along can make content stand out. This means creating content that challenges viewers to think outside of the box and encourages repeat viewings of your video.
Keep It Simple
There’s a theory in marketing known as the KISS (“Keep It Simple Stupid”) Method that applies to content creation on TikTok. In this method, creators should focus on creating content that is simple, short, and concise.
By presenting content in a simple and straightforward way, content creators can capitalize on the short attention span of the average online viewer. Short videos can be more palatable and easier to digest than long, in-depth videos.
Understand Popular Trends
TikTok is an ever-changing platform, so it’s important for content creators to pay attention to recent trends and use them to their advantage. Each trend can be used differently, as certain videos may be more popular as a reaction video, music video, or a skit, among others.
By understanding current trends, content creators can better understand the kinds of content that are successful with their audiences and use that knowledge to create successful videos.
Leverage Other Platforms
TikTok isn’t the only platform content creators can use to make their video content go viral. While TikTok can be a great place to start, using other social media platforms such as Instagram, YouTube, and Twitter can also help content creators grow their audience and reach more viewers.
For example, content creators can embed their TikTok videos on their other social media platforms to attract viewers who may not be on TikTok. Furthermore, sharing and promoting content from other users on TikTok could create a chain reaction of shares and help content go viral.
Going viral on TikTok isn’t an easy feat to achieve, but with a little effort and creativity, content creators can make their mark on the platform. By following our tips, any content creator can create content that stands out and draws attention from potential users.
Good luck with your content creation efforts, and happy sharing!